We’ll be unveiling the range with a launch party at a surprise Sydney location on February 2 and eager to evolve the relationship with further products in 2019. Featuring signature prints and supremely breathable materials, this premium vacation wear redefines the Hawaiian shirt concept for modern audiences. Check out these styles that evoke poolside vibes with T-shirts. When is a cool Hawaiian shirt more than a cool Hawaiian shirt When it’s a classic woven stunner from Sydney’s own Barney Cools. “Barney Cools have taken the essences of Southern Comfort and New Orleans, becoming a cultural ambassador for Southern Comfort that the Australian market can recognise. Barney Cools is an Australia-based lifestyle brand for the rebellious, free-spirited man. Our Barney Cools partnership allows us to bring the Spirit of New Orleans to the people of Australia through experiences and clothing that they already love. Kicking off the partnership from February 2, 2019, Southern Comfort will be offering on-premise exclusive Crawfish Hats and Party Shirts to leading influencers around Australia.īrand manager James Johnstone explained: “Just like Southern Comfort is the perfect blend of whiskey and spice, we’re blending Southern Comfort with the spice of a great Aussie brand. Theyre also a great label to go to if you want to experiment with cuts and materials, making everything from relaxed camp. The collaboration will be coming to life through parties, paired with both brands creating a range of limited edition clothing to that will be made available to Aussies in the off and on trade with partnered customers. Born around the backyard pools of Sydney, Barney Cools has quickly become one of Australias most popular casual unisex labels, making party-inspired pieces that bring playful, colourful vibes wherever you go. Southern Comfort embodies these qualities and it’s brand home is NOLA, so it was perfect.” It’s all about freedom of expression, inclusivity, southern hospitality and a never-ending good time. The partnership came about after Barney Cools recent trip to New Orleans where they experienced the unique culture on offer.Ĭo-Founder Barney Cools Nat Taubman said: “After our first trip to NOLA recently, we had a eureka moment that we had to share with Aussies. Southern Comfort has collaborated with Aussie lifestyle brand Barney Cools to release a fashion range.
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